Role of Branding, Packaging, and Labelling on the Economic Performance of Emerging Agripreneurs: 25088
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https://doi.org/10.35716/IJED-25088
Author: Navneet Kaur Gill, Shivangi Jain, and Ramandeep Singh
Author Address: School of Business Studies, Punjab Agricultural University, Ludhiana-141004 (Punjab) INDIA
Abstract
This study highlighted the vital role of branding, packaging, and
labelling (BPL) in driving the economic success of food-based agripreneurs in
Punjab. Factors such as ingredient transparency, convenience, and visual appeal
build consumer trust and brand differentiation. To harness these benefits,
agripreneurs should enhance BPL strategies to better connect with consumers.
Policymakers can support this through grassroots training, financial incentives
for sustainable packaging, and clear labelling regulations. Technical support and
collaborative networks with designers and marketers can spur innovation.
Integrating BPL into vocational and agricultural education will also help
develop a skilled workforce. These efforts can elevate agribusinesses, create
rural jobs, and strengthen the agrifood value chain, positioning BPL as a key
driver of sustainable and competitive growth.
Keywords: Business success, economic growth, food
entrepreneurs, marketing.
JEL Codes:L66, L81, M31, O13, Q13.
Description
Indian Journal of Economics and Development
Volume 21 No. 2, June 2025, 000-000
https://doi.org/10.35716/IJED-25088
Impact Factor: 0.3 (Web of Science)
NAAS Score: 6.30 (2025)
Indexed in Scopus (SJR = 0.13)
Resurchify Impact Score: 0.23
UGC Approved (UGC Care List Group II)
Index Copernicus (ICV 2023: 105.09)