Author: Rathore, R. and Mathur, A.
Author Address: Institute of Agri-Business Management, SKRAU, Bikaner-334006 (Rajasthan)
The present study was conducted in the Churu district of Rajasthan. Total eighty farmers were selected randomly from two tehsil and four villages from each tehsil. The cost of cultivation per hectare increased during the first year and decreased in the second year and onwards. Net return was lower during the first year and increased during the second year onwards of Ghritkumari cultivation. It is found that the marketing efficiency of Channel-I was (2.66), followed by Channel-II (1.01) and Channel-III (0.60). The study suggested establishing a regulated market and emphasizing the marketing of Ghritkumari crops through the direct channel (Producer ? Processing unit) in the Churu district of Rajasthan.
Keywords: Cost, and price, marketing channel efficiency, marketing channel, medicinal plant.
JEL Codes: Q13, Q16, Q18.