Intricate Agribusiness in Potato Contract Farming in Gujarat: A Review

Published On: 2021-03-23 17:19:39

Price: ₹ 500

Author: Shakti Ranjan Panigrahy , and S.S. Kalamkar

Author Address: Ph.D. Scholar (Management), G.H. Patel Post Graduate Institute of Business Management and Director and Professor, Agro Economic Research Centre, Sardar Patel University, Vallabh Vidyanagar-388120 (Gujarat)

Keywords: Agribusiness, buyback arrangement, contract farming, potato, processed varieties

JEL Codes: L14, Q02, Q13, Q16.


Gujarat ranks top in potato productivity and a hub of many processing organizations. Due to the globally changing potato consumption scenario, a new structural innovation was created between producers and processors named contract farming. It is a win-win situation for both the producers and processors. Potato contract farming in Gujarat is very special as many contract farming models were established under the agribusiness domain, of which some models were informal, and some were formal, but it helped to safeguard the interest of all the stakeholders. Lack of trust, transaction costs, liquidity issues, and present business scenarios like COVID-19 like situations create a challenge to this structure. A sound strategy like farm harvest branding, basket marketing, targeting an untapped market, and increase usage rate will create a space for processing varieties and impel contract farming in the future.


Indian Journal of Economics and Development
Volume 17 No. 1, 2021, 189-197
Indexed in Clarivate Analytics (ESCI) of WoS

Indexed in Clarivate Analytics (ESCI) of WoS
Scopus: Title Accepted
NAAS Score: 5.15