Indian Journal of Economics and Development: Forthcoming Issue

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Role of Affiliate Marketing in Today’s Era: A Review


Rupali Gupta*, Babita Kumar and Gagandeep Banga



Affiliate marketing is a type of performance-based internet marketing in which a business rewards one or more affiliates for eachvisitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is one of the oldest forms of marketingwherein you refer someone to any online product and when that person buys the product based on your recommendation, youreceive a commission. The most common question I hear Half the money I spend on advertisingis wasted; the trouble is I don’t know which half”. The simple answer is Affiliate marketing through which you can track the amount
being spent on affiliates and performance of affiliates can be tracked through maintaining record of
Through this paper we tried to understand the concept, knowledge and scope of affiliate marketing.

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