Indian Journal of Economics and Development
Year : 2018, Volume : 14, Issue : 1 First page : ( 139) Last page : ( 144)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/2322-0430.2018.00016.1
Physical Distribution System of Drumstick (Moringa oliefera) in Vadodara District of Gujarat
The major marketing channels for distribution of drumstick, found in the study area were (I) Producers →Wholesalers→Retailers → Consumers, (II) Producers→Organized Retailers→Consumers, and(III) Producers→Wholesaler-cum-Commission Agent of local market→Wholesaler-cum-Commission Agents of distant markets→Retailers in distant markets→Consumers in distant markets. It has to be mentioned here that the price offered by wholesalers to the farmers in Channel-I was higher than the price offered by retailers to farmers in Channel-II, however marketing efficiency was higher for Channel-II. If marketing costs are reduced in Channel-I, it can be made equally or more efficient than Channel-II. This may be achieved with proper post-harvest management, effectively reducing losses during distribution.