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Physical Distribution System of Drumstick (Moringa oliefera) in Vadodara District of Gujarat

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Singh R.1,*, Prajapati M.R.2, Mishra Snehal3, Vahoniya Dilip R.4, Lad Y.A.5, Zala Y.C.6, Savani Jemish7

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Indian Journal of Economics and Development
Year : 2018, Volume : 14, Issue : 1
First page : ( 139) Last page : ( 144) 
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/2322-0430.2018.00016.1

Physical Distribution System of Drumstick (Moringa oliefera) in Vadodara District of Gujarat

Singh R.1,*, Prajapati M.R.2, Mishra Snehal3, Vahoniya Dilip R.4, Lad Y.A.5, Zala Y.C.6, Savani Jemish7

1Assistant Professor, Department of Agribusiness Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

2Assistant Professor, Department of Financial Management, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

3Assistant Professor, Department of Agribusiness Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

4Assistant Professor, Department of Project Management, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

5Associate Professor, Department of Human Resource Development, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

6Principal and Dean, Department of Agribusines Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

7Senior Research Fellow, Department of Agribusines Economics and Policies, International of Agribusiness Management Institute, Anand Agricultural University, Anand-388110

*Corresponding author’s email: singhr@aau.in

JEL Codes C81, Q13, Q18.

Online published on 23 March, 2018.

Abstract

The major marketing channels for distribution of drumstick, found in the study area were (I) Producers →Wholesalers→Retailers → Consumers, (II) Producers→Organized Retailers→Consumers, and(III) Producers→Wholesaler-cum-Commission Agent of local market→Wholesaler-cum-Commission Agents of distant markets→Retailers in distant markets→Consumers in distant markets. It has to be mentioned here that the price offered by wholesalers to the farmers in Channel-I was higher than the price offered by retailers to farmers in Channel-II, however marketing efficiency was higher for Channel-II. If marketing costs are reduced in Channel-I, it can be made equally or more efficient than Channel-II. This may be achieved with proper post-harvest management, effectively reducing losses during distribution.

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