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Marketing appraisal of lime (Citrus aurantifolia) in middle Gujarat


R.R. Christian, Y.C. Zala, and V.K. Gondalia



Indian Journal of Economics and Development
Year : 2015, Volume : 11, Issue : 3
First page : ( 693) Last page : ( 699)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/2322-0430.2015.00077.3

Marketing appraisal of lime (Citrus aurantifolia) in middle Gujarat

Christian R.R.*, Zala Y.C., Gondalia V.K.
Department of Agricultural Economics, B.A.College of Agriculture, Anand Agricultural University, Anand -388110 (Gujarat)


JEL Classification: C81, C83, D24, D57, M321, Q12, Q13

Online published on 6 August, 2015.

The results revealed that the marketing efficiency index was 0.57, which implies that lime marketing system has needed improvement to working efficiently looking to the perishable nature of the crop. The componentwise total marketing cost implies that the commission charges had the major share of about 41 per cent in total marketing cost. Thus, there is a scope to enhance the efficiency through intervention of marketing cooperatives. Also requires to bring some rules for intermediaries in market yards which will help the growers in orderly marketing of their produce and reduction in unauthorized market charges. The major problems felt by lime growers were low market prices, high commission charges, weed infestation, plant protection problems, inadequate transport facilities or high transportation charges, lack of fertilizers, high cost of fertilizer, labour shortage, and so on.

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