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Intervention for Promoting Integration between Organised Retailers and Agribusiness Groups

500.00

Manveer Singh and Ramandeep Singh

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Indian Journal of Economics and Development
Year : 2016, Volume : 12, Issue : 1a
First page : ( 489) Last page : ( 492)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/2322-0430.2016.00111.6

Intervention for Promoting Integration between Organised Retailers and Agribusiness Groups

Singh Manveer*, Singh Ramandeep
School of Business Studies, Punjab Agricultural University, Ludhiana-141001

*Correspondencs author’s email: er.manveersingh@ymail.com

JEL Codes M13, Q13, Q18

Online published on 26 April, 2016.

Abstract
Organised retailers are the big multinational brands which have good sales, brand image and good finance. Agribusiness groups are the farmers group who manufacture their own products at less cost with good quality. So there is a need to promote integration between organized retailers and agribusiness groups. Integration will be beneficial to both. So there is a need for intervention for promoting integration between organised retailers and agribusiness groups on quality, packaging, training, reliability and market information.

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