Indian Journal of Economics and Development: Forthcoming Issue

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Gamification: The Next Growth Story

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Arshjeet Bajwa*, and Pratibha Goyal

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Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof, and encourage customer loyalty, among other benefits. With a variety of techniques – some easy to implement, some requiring advanced planning, coding, or technical expertise – any business can use gamification to get better results, no matter what your goals. By harnessing the entertaining aspects of games, gamification technology offers organizations a solution to their engagement problems. In many of its initial applications, gamification has had impressive results, leading global organizations. It is one of the leading concept which is growing at a fast pace

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  • Contents IJED 16(2) 2020

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