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Economics of Value Added Products of Kodo and Kutki

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R.S. Chouhan1, H.K. Niranjan2 and H.O. Sharma3*

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Indian Journal of Economics and Development
Volume 15 No. 3, 2019, 465-469
DOI: 10.5958/2322-0430.2019.00059.3
Indexed in Clarivate Analytics (ESCI) of WoS

R.S. Chouhan1, H.K. Niranjan2 and H.O. Sharma3*
1Technical Assistant, Cost of Cultivation Scheme, JNKVV, Jabalpur-482004 (Madhya Pradesh)
2 Research Associate, Agro-Economic Research Centre, JNKVV, Jabalpur-482004 (Madhya Pradesh)
3Director, Agro-Economic Research Centre, JNKVV, Jabalpur-482004 (Madhya Pradesh)
*Corresponding author’s email: office.hemant@gmail.com

ABSTRACT
The present study was carried out to analyse the marketed surplus of kodo and kutki and their value added products covered 120 tribal small millets farmers of Madhya Pradesh. The value addition of the small millets was not found in commercial scale. The majority of tribal farmers were found to prepare various products of kodo and kutki but for their home consumption only. Very few of them found to sell the value added products in weekly (haat) bazar. The value addition in small millets needed to be up scaled by establishing micro/small level industries with capacity building in preparation of a variety of products having wider acceptance at national and international markets. The geographical indicator based small millets products may be prepared to match the international norms/standards by supporting tribal with end to end approach thereby inculcating the entrepreneurial skill among them and creating a brand image of these value-added products at the global level. This will not only create an environment of auto welfare of tribal at one end and State will also be benefitted by generating foreign exchange reserve on the other.
Keywords: Marketing, millets, surplus, VAP.
JEL Codes: D31, H31, H57, J41, M13, M31, M37.

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