Indian Journal of Economics and Development: Forthcoming Issue

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Development and Economics of Artificial Additives Free Rose Syrup from Desi Rose

575.00

Ashwani Kumar*, Amarjeet Kaur, Karanvir Gill, and Poonam Aggarwal

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Roses are grown worldwide and have been used for landscaping, cosmetics and medicinal purposes since ancient time. It has been used extensively in the Indian medicine system of Ayurveda. In this study, a process was standardized to produce the 100 percent natural rose syrup by utilizing the fresh rose petals and cane sugar. The principle of osmosis was used to produce syrup along with the standardization of temperature/time conditions. The resultant product gives a TSS of 65.20ºB which is as per the FSSAI standards for the syrups. The product is also rich in phenols (625 mg//100g), anthocyanins (21.16 mg/100g) and antioxidants (24.53 per cent) and provides refreshing taste of natural rose. It scored a higher overall acceptability (8.7) among the consumers when compared with the other market available rose syrups on a 9 point hedonic scale. The cost of production is less or similar to that of other syrups i.e. `63/750 mL and can be sold in the market at a price of `96/750 mL with a good margin of profit. Thus it provides an economic health tonic without artificial additives.

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