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Challenges and prospects of convenience food in India: An overview

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Shivani Verma and Ramandeep Singh

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Indian Journal of Economics and Development
Year : 2016, Volume : 12, Issue : 2
First page : ( 203) Last page : ( 214)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/2322-0430.2016.00127.X

Challenges and Prospects of Convenience Food in India: An Overview

Verma Shivani*, Singh Ramandeep
School of Business Studies, Punjab Agricultural University, Ludhiana-141004

*Corresponding author’s email: shivanivermal808@gmail.com

JEL codes: L66, M30, 047, P27, Ql 8, Q22

Online published on 13 June, 2016.

Abstract
In today’s scenario, convenience food industry is getting adapted to Indian type of requirements and is growing leaps and bounds in India. The present study throws light on convenience food along with categories, market size, opportunities and challenges of convenience food market in India. Convenience food is commercially prepared food designed for ease of consumption. Ready-to-eat (RTE) foods, Ready-to-use (RTU) foods and beverages are the three major categories of convenience food. In India, the convenience food industry, with a 90 percent contribution of RTE segment in 2013, has been growing at a Compounded Annual Growth Rate (CAGR) of 15 percent from 2007 to 2013. The dairy products segment constitutes about 35 percent of the total convenience food industry in India. Changing demographics of the Indian population, convenience and nutritional benefits are the opportunities that fuel the Indian convenience food market. In addition, varied tastes, strong unorganized market, higher prices and poor infrastructure are the key challenges for Indian convenience food industry.

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