Indian Journal of Economics and Development: Forthcoming Issue

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Attitude and Adoption of Agri-Retailing by Farmers in Punjab

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Indian Journal of Economics and Development
Volume 16 No. SS, 2020, 128-135
DOI: https://doi.org/10.35716/ijed/NS20-061
Indexed in Clarivate Analytics (ESCI) of WoS

Sachin Kumar, Gagandeep Banga, Babita Kumar and Palak Talwar
School of Business Studies, Punjab Agriculture University, Ludhiana-141004 (Punjab)
Corresponding author’s email: palaktalwar05@gmail.com

ABSTRACT
The present study was conducted to study the attitude of farmers towards agri-retailing and the extent of adoption and the problem faced in the adoption of agri-retailing. Punjab is divided into 3 regions, namely Majha, Malwa, Doaba. A sample of 60 farmers was selected from each region on the basis of judgmental and convenience sampling. Thus a total of 180 farmers were surveyed. The results showed that the farmers purchased seeds, pesticides, fertilizers and agri-implements from the agri-retail outlets. The factors considered most important while purchasing agri inputs were quality, price, brand and safety to use. The respondents were highly satisfied with the convenience of purchase, after sale service, availability and performance. According to the respondents the factors considered while selling produce to the agri-retail outlets were quick payment, price and convenience of selling.

Keywords
Adoption, agri-retailing practices, attitude, organized agri-retailing.

JEL Codes
A30, C80, L81, M10, M31.

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