Indian Journal of Economics and Development: Forthcoming Issue

Analysis of apni mandis in Ludhiana


Pankaj Kumar and Prabhjot Kaur



Indian Journal of Economics and Development
Year : 2014, Volume : 10, Issue : 1a
First page : ( 69) Last page : ( 73)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/j.2322-0430.10.1a.024

Analysis of Apni Mandis in Ludhiana

Kumar Pankaj1,*, Kaur Prabhjot2**
1Assistant Professor, KVK, Nurmahal

2Professor of Extension Education, Department of Extension Education, PAU, Ludhiana-141004



JEL Classification: Q10, Q13, Q18

Online published on 26 February, 2014.

Apni mandi was launched by Punjab Mandi Board where producer come directly to sell their produce in retail. It was first initiative, directly linking vegetable producers and consumers. Farmer producers bring the produce for sale directly to the buyers or consumers. After a successful start these failed to serve the objectives ultimately. The findings revealed that only 9.7 percent of the vendors in apni mandis, were farmers and rest of them were traders, rehriwalas, phariwalas or agents of the traders. Majority of farmers belonged to small category, use tractor trailer and two wheelers for carrying the produce, selling their produce of their own by taking family members help and travelling from 10–20 km for selling the produce. Further, participating farmers too were not selling all types of agricultural produce and almost all the farmers were selling seasonal vegetables only, whereas fruits, off season vegetables, mushrooms, honey and mustard oil selling was wholly done by traders, rehriwalas, or agents of the traders. Consumers also hardly found any price difference prevailing at apni mandis and retail markets. For helping the farmers and consumers the various measures are suggested to be taken-up by the government, like ensured participation of only farmers, provide various infrastructural and training facilities, encourage farmers interest-groups and more storage facilities at cheaper rates were the important requirements.

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