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A Comparative Study of Seed Marketing by Public vis-à-vis Private Seed Producing Agencies in Uttarakhand

Supriya, Gaurav Sharma, and Deepa Rawat

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Indian Journal of Economics and Development
Year : 2016, Volume : 12, Issue : 1a
First page : ( 17) Last page : ( 23)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/2322-0430.2016.00028.7

A Comparative Study of Seed Marketing by Public vis-à-vis Private Seed Producing Agencies in Uttarakhand

Supriya1,*, Sharma Gaurav2, Rawat Deepa1
1G.B. Pant University of Agriculture and Technology, Pantnagar-263145

2 Assistant Professor, College of Polytechnic, Navsari Agriculture University

*Corresponding author’s email: supriya_arora59@rediffmail.com

JEL Codes Q13, Q12, Q18

Online published on 26 April, 2016.

Abstract
The study has examined the marketing channel and estimated their efficiency in Uttarakhand. Two stage random sampling has been used for selection of60 growers, 30 farmers sourcing seed from the public seed producing agency and 30 farmers sourcing seed from the private seed producing agency. The sample has also included 10 middlemen. The study reveals that Paddy seed production has been losing proposition under public seed producing agency while wheat and pea seed production has been found profitable. The absolute margins of public seed producing agency has been found higher in all the crops but net margins was higher in case of private seed producing agency due to significant differences in marketing cost incurred by seed producing agencies. The study suggest that public seed producing agency needs to be more efficient, which can be achieved by expanding its horizons by exploring new markets for the sale of seeds.

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