Status and challenges of agriculture marketing in India


Rahul Panwar and Sanica Abbott



Indian Journal of Economics and Development
Year : 2014, Volume : 10, Issue : 1a
First page : ( 114) Last page : ( 123)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/j.2322-0430.10.1a.031

Status and challenges of agriculture marketing in India

Panwar Rahul1,*, Abbott Sanica2,**
1Ph.D. Research Scholars, Department of Economics, Kurukshetra University, Kurukshetra, (136119) Haryana

2Department of Economics and Sociology, Punjab Agricultural University, Ludhiana-141004



JEL Classification: Q11, Q13, Q17, Q18

Online published on 26 February, 2014.

The increasing development of agricultural production has brought in a new challenge for Agriculture sector in terms of finding markets for the increased production. In some rural areas farmers don’t find market to sell their produce. There is an inadequate information regarding price for their product. The issue of agriculture and agricultural marketing is dealt both by the state as well as the central government in the country. Agricultural marketing involves many operations and processes through which the food and raw materials move from the cultivated farm to the final consumers. The suitable marketing system should be designed to give proper reward or return for the efforts of the tiller of the soil. Agricultural marketing reforms and the creation of marketing infrastructure has therefore been a prime concern of the government. There is a need to expand all the services that will develop agricultural marketing, relating to marketing system improvement, strengthening of marketing infrastructure, investment needs, possible sources of funds including that from the private sector.