Prospects of e-marketing of agricultural products in India-An overview


S.S.Chahal, A.A.Devi and P. Kataria



Indian Journal of Economics and Development
Year : 2013, Volume : 9, Issue : 1
First page : ( 67) Last page : ( 82)
Print ISSN : 2277-5412.

Prospects of e-marketing of agricultural products in India-An overview

Chahal S.S.*, Devi A.A.**, Kataria P.**
*Director, Technology Marketing and IPR Cell, Punjab Agricultural University, Ludhiana-141004

**Department of Economics and Sociology, Punjab Agricultural University, Ludhiana-141004, Email:

JEL Classification: M31, Q13

Online published on 1 August, 2013.

In the conventional method of marketing, the share of the producer in the consumer’s rupee was lower due to the involvement of large number of middlemen in the marketing. It has been envisaged that with the introduction of e-marketing in farm sector the exploitation of both the sellers and consumers will be curtailed. It was noticed that on-line trade enhances income of the famers and stabilized the price of the commodities. Besides, it has helped to provide market information, good farming practices, weather and the sources of supply of different agricultural inputs. On the whole e-marketing was better than the traditional marketing system as it ensured higher prices and quick disposal of farm produce.