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Marketing scenario and problems of mushroom growing in Punjab

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Rajdeep Singh and J.M. Singh

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Abstract

Indian Journal of Economics and Development
Year : 2014, Volume : 10, Issue : 1a
First page : ( 131) Last page : ( 140)
Print ISSN : 2277-5412. Online ISSN : 2322-0430.
Article DOI : 10.5958/j.2322-0430.10.1a.033

Marketing scenario and problems of mushroom growing in Punjab

Singh Rajdeep, M.Sc. Scholar, Singh J.M.*, Agriculture Economist
Department of Economics and Sociology, Punjab Agricultural University, Ludhiana

*Email: jmsinghpau@rediffmail.com

JEL Classification: Q01, Q10, Q13, Q18

Online published on 26 February, 2014.

Abstract
Punjab state is known for its contribution to central pool in the production of rice and wheat grains. Various studies show the stagnation in productivity of these crops resulting decline in the returns. To augment their income some of the farmers adopted mushroom growing as subsidiary occupation of farming. The present study was undertaken in Amritsar and Gurdaspur districts of Punjab by taking a sample of 80 mushroom growers. The analysis brought out that Also, to examine the marketing structure of mushrooms, equal number of wholesalers and retailers were randomly selected from Amritsar and Gurdaspur markets. Mushroom growers were divided into three categories on the basis of bed area spawned using cumulative cube root frequency method. Marketed surplus of mushroom was about 99 per cent with meager family consumption, quantity given to labour as kind payment and to relatives. Marketing pattern revealed that the net price received by the growers was highest in producer → consumer channel while the marketing agency through which major chunk of produce transected was wholesaler. The production and marketing problems faced by mushroom growers were inadequate and poor quality of spawn, lack of assured market, price fluctuation, lack of canning and processing units and refrigerated storage. The study emphasized the need of canning and refrigeration facility for mushroom growers in case of higher production to stop distress sale and creating awareness among masses about nutritional importance of mushrooms to increase its consumption.